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Referral Partner Programs Account Based Marketing
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Make trust your competitive advantage

Marketing works when buyers trust you. We build that trust through referral partner programs and account-based marketing.

What we do

Two ways we help you win new business

Sound familiar?

The problems we solve

If any of these sound familiar, you're not alone. They're the symptoms of relying on generic, low-trust marketing.

Low quality leads.
Declining ROI on ads.

Account based marketing puts you in front of the big accounts you can't reach today. Referral partner programs give you a system that sends warm, ready-to-buy introductions every month. Together, they replace generic ads with trust.

Why it works

Why trust fixes this

When a buyer already trusts you, every step gets faster. Referrals and account-based marketing both build that trust before the first call.

65%
Of new business comes from referrals.
Source: New York Times
97%
Of marketers report that ABM delivers a higher return on investment than other marketing strategies.
Source: Alterra Group
4×
More likely to buy when referred by someone you know.
Source: Nielsen
37%
Higher retention for referred customers than customers acquired any other way.
Source: Deloitte
What we do

How each program works

Both programs run on trust. Referrals bring you clients who already trust someone you know. Account based marketing earns trust with the clients you want most.

Referral Partner Programs

A network of partners who send you warm, high-intent referrals every month.

What we do
  • 1PlaybookWe create a custom referral strategy and action plan built just for you
  • 2RecruitWe contact up to 400+ potential partners every month
  • 3NurtureWe run newsletters, check-ins and events that keep you top of mind
  • 4MeasureWe track every partner and deal, and report on it monthly
Three options
Fully managedfrom $4,999/mo
Coaching & trainingfrom $2,499/mo
Custom programfrom $999/mo

Account Based Marketing

Targeted marketing and outreach to a hand-picked list of the clients you want most.

What we do
  • 1StrategyWe pick 50 to 500 target accounts and tier them by value
  • 2MarketWe reach every account on at least three channels
  • 3SellWe follow up one on one and book the meetings
  • 4MeasureWe track every account on your ABM scorecard
Three options
Fully managedfrom $4,999/mo
Coaching & trainingfrom $2,499/mo
Custom programfrom $999/mo
Who we work with

Built for businesses that sell on trust

Derek Cosgrove, Founder of TRRUST
Derek Cosgrove
Founder, TRRUST
Why TRRUST

We're in a trust recession

I spent over 10 years helping build one of Canada's largest marketing agencies in one of the most competitive industries on earth, competing for the same clients as firms from around the world.

We didn't have the biggest budget or the loudest brand. We won anyway. The reason wasn't the work alone. It was relationships. It was referrals. It was highly targeted marketing to the clients we wanted most. Our massive network of partners and the clients we'd already done business with became our most effective sales force.

"Built on trust, not advertising."

I've worked with hundreds of successful companies. The pattern is impossible to miss, top performing companies are referred far more than the rest, and referral systems quietly drive most of their pipeline. But no agency or consultant has ever built a system like this to scale it.

TRRUST is that system. We build trust two ways: through referral partners who vouch for you, and through targeted outreach to the clients you want most.

Derek Cosgrove · Founder, TRRUST
The Referral Partner Playbook
Free guide

The Referral Partner Playbook

A step-by-step guide to building a network of referral partners that becomes your #1 source of new business. Drop your email and it's yours, free.

No spam, just the playbook.

Common questions

What people ask

How is TRRUST different from software or a typical agency?
Most tools are software you have to run yourself, and most agencies buy you more ads. TRRUST does the work for you, building trust through referral partners and targeted outreach, so new business comes from people who already believe in you.
Who is TRRUST built for?
Companies where trust drives the buying decision. Referral partner programs suit service businesses whose best clients come from introductions: legal, health care, real estate, home services, finance and agencies. Account based marketing suits B2B companies, typically $5M to Who is TRRUST built for?
0M+ in revenue, who know exactly which clients they want. See how we help your industry →
Which program is right for me?
If happy clients and other professionals already send you business, start with a referral partner program. If you know exactly which companies you want as clients, start with account based marketing. Many B2B companies run both. We'll help you decide on a call.
How long until I see results?
Referrals can start right away, with meaningful momentum typically in 30 to 90 days as your partner network grows. Account based marketing usually books its first meetings within the first quarter.
Will I get locked into a contract?
No. All retainers are month-to-month unless we explicitly agree otherwise in writing. If TRRUST isn't earning its keep, you should be able to walk away. Most clients don't.
Who owns the relationships and data?
You do. Every relationship, every contact, yours. TRRUST retains no ownership of partner relationships or client data.
Do you work with my industry?
Likely yes. We work with both B2C (legal, medical, real estate, fitness, home services, multi-location consumer) and B2B (marketing agencies, AI consulting, software dev, finance & accounting, fractional executives). One client per niche per market, your competitors can't have us. Explore industries we serve →
Derek Cosgrove

Ready to win new business through trust?

The next step is a 30-minute call with our Founder Derek Cosgrove, to learn about your situation and see if we're a fit.

Schedule a call →
Derek Cosgrove · Founder, TRRUST