SL
Steph Lang · 1st
Marketing Consultant
Hey Derek, I recommended you to a client this morning. She’s reaching out today, hope that’s alright.
41m ago
We build and run your referral partner program for you, so warm, high-intent referrals become your #1 source of new business.
What changes in your business when partners and referrals are managed properly.
Referred prospects come pre-sold by someone they trust. No convincing, no long courtship, and far less price shopping than anything you buy.
Referred prospects fit what you do and are ready to buy, instead of the tire-kickers and cold enquiries a paid channel sends you.
Rising costs and falling trust have made paid channels a treadmill. Referrals give you a source of business that isn't rented from a platform.
A partner manager takes months to recruit, train, and supervise. You get the role filled, the system built, and the work done from month one.
Most referral programs die from neglect. Consistent outreach, newsletters, and events mean partners stay warm and actually send work.
Reviews, referrals, and partner advocacy all reinforce each other, so buyers hear about you from a trusted source before they ever meet you.
The Referral Partner Playbook framework is a proven system run for you month after month.
We develop a referral strategy and action plan tailored to your business.
We use an AI Agent, digital messages, phone calls, & snail mail to contact prospective partners.
Newsletters, updates, and events keep the whole network warm.
We set campaign goals, track every partner and deal, and share a monthly report on performance.
The 500 Partners Program.
Discovery, research and strategy built for your business
Researched, qualified, ideal-partner profiles
Partner software configured, partner page built*
A partner program assistant, trained for you. Always human-reviewed
A dedicated partner manager running your program, without the salary
Partner prospects contacted at scale, every message human-reviewed
Partner recruitment by email, phone, in-person, plus event invitations
Written, designed and sent to the full network
Planned and run to recruit and deepen relationships
Review generation to drive online and AI referrals
Partners, referrals and revenue tracked and reviewed with you
Tracked, approved and paid out on your behalf
Actively targeting 500 ideal partners with recruiting & nurturing messages, event invites, etc. Not all 500 will become partners.
Qualified opportunities sent to your sales team in year one
Close rate on referred leads versus cold outreach
Target return on the retainer, tracked in your monthly report
*Additional fees may be required for software.
Three ways to run your referral program, depending on how much you want done for you.
Your own fractional partner manager runs strategy, recruitment, nurturing, events, tracking and payouts for you.
Schedule a call →We build your custom playbook, train your team, then coach them monthly.
Learn more →Consulting and implementation on whatever will have the biggest impact.
Learn more →Looking for a smaller program? See our Partner 100 Program.
The next step is a 30-minute call with our Founder Derek Cosgrove, to learn about your situation and see if we're a fit.
Schedule a call →
