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The Simplified Account-Based Marketing Playbook

A step-by-step guide for B2B companies to land their dream clients, over and over again. Pick the accounts you want, earn their attention on purpose, and turn it into meetings and contracts.

  • The Dream 100 System, why 100 dream accounts beat 1,000 leads
  • Your ABM strategy in ten steps, accounts, tiers, and decision makers
  • Engagement plays & templates, emails and notes you can send this week
  • Master & tools checklists, every action in one place

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Free
Playbook
The Simplified Account-Based Marketing Playbook
What's inside

A simple system you can run this week

Written for founders and sales leaders at small and medium-sized B2B companies. ABM without the enterprise software, big teams or big budgets.

Step 1

Strategy

Pick your Dream 100, tier them by value, and map every decision maker.

Step 2

Market

Reach each account in several ways: email, LinkedIn, gifts, direct mail and events.

Step 3

Sell

Follow up personally and turn attention into meetings, and meetings into clients.

Step 4

Measure

Track every account, every touch and every deal, then land and expand.

Derek Cosgrove

Stop waiting for dream clients to find you

Get the playbook, or skip ahead: the next step is a 30-minute call with our Founder Derek Cosgrove, to learn about your situation and see if we're a fit.

Get the free playbook →
Derek Cosgrove · Founder, TRRUST