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About TRRUST

We're in a trust recession.

People tune out ads, scroll past overflowing social feeds, and CRMs are flooded with spam and bot traffic. What people trust is a referral from a friend, an online review, even a recommendation from an AI chatbot. That's why the companies winning today put real budget behind partner programs and referrals, and treat trust as their most valuable marketing asset.

The story

Why I started TRRUST.

TRRUST was founded by Derek, who spent 15 years in marketing, including 12 years helping build the largest marketing agency in Ottawa, where he also managed its partner program.

Over those years he spoke with thousands of businesses about their marketing, and the same pattern kept showing up. The most successful clients all ran successful partner programs, built well and managed well. More referrals, warmer leads that closed faster, and less reliance on ad platforms.

Derek became obsessed with why some partner programs work and most fail. He spent months turning the answers into a system: a custom playbook he now builds for every client. He even gives a version away free to anyone who wants it.

Derek, founder of TRRUST
Derek · Founder, TRRUST
Our mission
Help SMBs win through partnerships and referrals.
Off the clock

About Derek.

Derek lives in Orleans with his wife Megan, a school teacher, and their three boys: Jackson, Elliot, and Davis.

He likes to stay moving: he organized his agency's run club, has run everything from a 5K to a full marathon, and raised thousands for Big Brothers Big Sisters of Ottawa and Crohn's research along the way.

He's also a proud introvert who built a successful sales career through partnerships and hard work. The best opportunities still come from people who know you and trust you.

At the rink
Derek and family at the beach
Rec-league basketball
Cheering on Team Canada in Ottawa
Night out in New York
Derek running a race
Let's talk

Ready to grow through a team of partners?

A free 30-minute strategy call. We'll look at where you stand today and what a partner program could add. Plain answers, no pressure.

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