Why I started TRRUST
TRRUST was founded by Derek, who spent 15 years in marketing, including 12 years helping build the largest marketing agency in Ottawa, where he also managed its partner program.
Over those years he spoke with thousands of businesses about their marketing, and the same pattern kept showing up. The most successful clients all ran successful partner programs, built well and managed well. More referrals, warmer leads that closed faster, and less reliance on ad platforms.
Derek became obsessed with building the most effective partner referral system possible. He spent months turning the answers into a system: a custom playbook he now builds for every client. He even gives a version away free to anyone who wants it.
The other half of TRRUST goes back to his first sales job in 2008, at an Ottawa staffing agency that dominated its market with account-based marketing, long before anyone called it that. Every rep owned a list of dream accounts, and sales and marketing worked as one team to earn their trust. Derek turned that approach into a simple ABM system for small and medium-sized businesses, and wrote it up in a free ABM playbook.
