Our Programs
Referral Partner Programs Account Based Marketing
Industries
Marketing Agencies SaaS Law Firms Health Care Education Real Estate Home Services AI Companies About Insights
Free Tools
ABM Playbook Referral Playbook Free Assessment Schedule a call →

We help agencies win their dream clients

Brands hire agencies they trust. We build that trust through referral partner programs and account-based marketing.

The challenge

Why agencies struggle to win dream clients

Your best business already comes from trust. Here's what gets in the way of scaling sales.

Feast or famine

You land a few great referred clients, then scramble when the pipeline dries up. Growth depends on luck, not a system.

Rising ad & outreach costs

Paid channels and cold outbound keep getting more expensive and less effective. Trust is the one thing competitors can't outbid you for.

You can't get into your dream clients

The brands you want most ignore cold pitches. They need to see you several times, in several places, before they'll take the call.

Derek Cosgrove
“One partner can change everything. After years building Ottawa’s largest marketing agency, I’ve watched it happen over and over, a single referral relationship outperforming entire ad budgets.”
Derek Cosgrove / Founder, TRRUST
How it works

How we build trust with your buyers

Each program follows its own four-step process, run for you month after month. Select a program to see the steps.

Step 1

Playbook

We develop a referral strategy and action plan tailored to your business.

Partner playbook
The
Referral
Playbook
Prepared for you
Inside
Step 2

Recruit

We use an AI Agent, digital messages, phone calls, & snail mail to contact prospective partners.

You’re invited
Partner
Breakfast
RSVP
Partner list+12
JMInvited
DKConfirmed
SRInvited
TPConfirmed
Step 3

Nurture

Newsletters, updates, and events keep the whole network warm.

Partner updateMarch
Next event
APR
18
ABCD
Step 4

Measure

We set campaign goals, track every partner and deal, and share a monthly report on performance.

Monthly reportFees paid
JM$4.2k
DK$2.8k
SR$6.1k
TP$1.9k
Referrals
38
Step 1

Strategy

We pick your target accounts, tier them by value, and map the decision makers at each one.

ABM strategy
Your
Target
Accounts
Prepared for you
Tiers
Step 2

Market

Custom landing pages, direct mail, gifts, events, ads, email and LinkedIn. Always on several channels.

Private invite
Founders
Dinner
RSVP
Tier 1 accounts3 channels
NRGift sent
HLPage viewed
BVInvited
KSReplied
Step 3

Sell

We follow up one on one, book the meetings, and hand your team a warm conversation.

Follow-upTier 1
Meeting booked
APR
18
ABC
Step 4

Measure

Your ABM scorecard tracks engagement, meetings and pipeline for every account, reviewed with you monthly.

ABM scorecardPipeline
NR$84k
HL$52k
BV$120k
KS$36k
Meetings
14
What we do

Two ways to win new business

Both programs run on trust. Referrals bring you clients who already trust someone you know. Account based marketing earns trust with the clients you want most.

Referral Partner Programs

A network of partners who send you warm, high-intent referrals every month.

What we do
  • 1PlaybookWe create a custom referral strategy and action plan built just for you
  • 2RecruitWe contact up to 400+ potential partners every month
  • 3NurtureWe run newsletters, check-ins and events that keep you top of mind
  • 4MeasureWe track every partner and deal, and report on it monthly
Three options
Fully managedfrom $4,999/mo
Coaching & trainingfrom $2,499/mo
Custom programfrom $999/mo

Account Based Marketing

Targeted marketing and outreach to a hand-picked list of the clients you want most.

What we do
  • 1StrategyWe pick 50 to 500 target accounts and tier them by value
  • 2MarketWe reach every account on at least three channels
  • 3SellWe follow up one on one and book the meetings
  • 4MeasureWe track every account on your ABM scorecard
Three options
Fully managedfrom $4,999/mo
Coaching & trainingfrom $2,499/mo
Custom programfrom $999/mo
The Simplified Account-Based Marketing Playbook
Free guide

The Simplified Account-Based Marketing Playbook

A step-by-step guide to landing your dream clients, over and over again. The Dream 100 System, engagement plays and templates you can send this week. Drop your email and it's yours, free.

No spam, just the playbook.

Derek Cosgrove

Ready to win your dream clients?

The next step is a 30-minute call with our Founder Derek Cosgrove, to learn about your situation and see if we're a fit.

Schedule a call →
Derek Cosgrove · Founder, TRRUST