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Training & Coaching

Build a referral-driven team.

We train your team, then provide ongoing coaching and support.

It starts with a hands-on training that installs the TRRUST referral system. Then we meet your team monthly to review progress, coach, and strategize, until referrals become the way you grow.

T
Your Team
Coaching Dashboard
Month 6 of 12
Referrals / Month 34 +18
Jan
Feb
Mar
Apr
May
Jun
Engagement
Team training & system install Day 1
Monthly coaching & review Ongoing
Self-sustaining referral engine Month 12
Who it's for

Built for teams that live on referrals.

If your best business comes through relationships and word of mouth, your team can be trained to grow it on purpose, not by luck.

Sales Teams

Turn a team that waits for leads into one that systematically generates introductions, builds partner relationships, and closes warm.

Lawyers & Firms

Practices grow on reputation and referrals. We coach your people to ask, nurture, and earn them consistently, without feeling salesy.

Professionals

Accountants, advisors, agents, consultants, anyone whose pipeline depends on trust. We make referrals a repeatable habit, not a happy accident.

The difference

Not a one-day seminar. A system that sticks.

Most sales training is a motivational day that fades by the next week. This is a system, installed and then coached until it holds.

Typical sales training

A day of hype,
then nothing.

  • One-off workshop, no follow-through
  • Generic sales tactics, not referral-specific
  • Energy fades within weeks, habits never form
  • No accountability once the trainer leaves
  • Nothing measured, so nothing improves
TRRUST coaching

Installed,
then coached.

  • A custom playbook built from discovery, your system, not a generic one
  • Monthly coaching so the habits actually take hold
  • Accountability and momentum, month after month
  • Progress reviewed and strategy adjusted as you grow
  • A self-sustaining system, your team owns it for good
How it works

How the engagement unfolds.

A clear path from a custom playbook to a team that runs a referral engine on its own.

01
Before we begin

Discovery & Playbook

We start with discovery and research to understand your business, then build a custom referral strategy, documented as your own Partner Playbook. You're trained on your system, not a generic one.

02
Day one

Train & Install

I come in and run a hands-on training, teaching your team your playbook and how it applies to your business and your relationships.

03
Weeks 1–4

Implement

The team puts the system into motion, with clear roles, language, and a referral routine built into how they already work.

04
Every month

Coach & Review

We meet monthly to review progress, coach through real situations, sharpen the approach, and keep everyone accountable to the plan.

05
Over time

Grow with Referrals

Referrals shift from occasional to expected. The team owns a repeatable system that keeps producing long after the engagement.

What's included

Everything your team needs to run it.

Your Partner Playbook

A customized referral strategy documented into your own referral playbook, built around your team, your market, and how you actually win.

Monthly Coaching

Recurring sessions to review progress, work through real situations, and keep the whole team sharp and moving.

Progress & Strategy

We track what's working, adjust the strategy as you grow, and make sure effort turns into measurable results.

Accountability

The structure and follow-through that keep new habits from fading, so the system actually takes hold.

Derek Cosgrove, Founder of TRRUST
Derek Cosgrove
Founder, TRRUST
Why me

I don't just teach it. I reinforce it.

I've built my business on referrals, and I've turned that into a repeatable system. It's something a team can learn.

"Training alone doesn't change behaviour. Coaching a proven system over time does."

Most trainers deliver a day and disappear. I stay on, working with your team month after month, because that's the only way new habits actually stick and a referral culture takes root.

Whether you're a sales team, a law firm, or any group of professionals who grow through trust, I'll teach the system and coach you through building a team that runs on referrals.

Derek Cosgrove · Founder, TRRUST · hello@getTRRUST.com

Ready to train your team?

Book a free 30-minute call. Tell us about your team and we'll map out how a training-plus-coaching engagement could build your referral engine.

Schedule a call →